We help B2B SaaS teams translate product value into positioning and messaging that converts. Then craft high-performing landing pages and email flows that power launches, pipeline and revenue.
Positioning, meet pipeline.
PMM Strategy x Conversion Copy
They took a technical, new-to-market product and not only clearly communicated its features and benefits, they also made it completely desirable to our target market.
Their strategic thinking was spot on and helped us solidify our position in the market. Best yet, the whole process was so easy. Switchboard is a breeze to work with!
Emily Shurey,
Head of Marketing ANZ, GoCardless
“The landing page Switchboard wrote is still our most successful page for ‘contact sales’.”
Your positioning and messaging
should be a 24/7 sales engine.
But here's what most companies miss: brilliant strategy means nothing if your copy doesn't convert. Perfect copy falls flat without solid positioning.
And suddenly you're seeing problems like:
❌ Prospects don’t really “get” what you sell, and your product keeps being ignored
❌ Your messaging sounds like every other tool, so buyers don’t see why they should choose you
❌ Your team’s staring down a launch deadline, but no one’s confident in the messaging
❌ Your pages and email flows have traffic, but conversions are stubbornly flat
We’ll turn your customer, product and competitor insights into clearer positioning, create messaging your ICP loves, and write the landing pages, email flows and launch assets that make it convert.
Here’s how:
Make your strategy convert.
Book a 3-week sprint with Switchboard.
Go beyond the deck
Phase 1. Customer insights deep-dive
Find the positioning gaps and identify your messaging levers
We dig into your customer feedback, sales calls, and competitor landscape to uncover what makes you different and why it matters to buyers.
Then we pinpoint your highest-opportunity messaging levers and opportunities to differentiate.
You get:
Customer insights, straight from the source
Competitive gaps others are missing
A clear positioning strategy that cuts through the noise
Phase 2. Positioning + messaging strategy
You approve the direction. We build the conversion framework.
Once signed off, we turn messaging insights into a conversion-ready structure that mirrors how users think, decide, and act.
Whether for a launch or page optimization, we build the belief-journey that accelerates buyers to "yes."
You get:
Positioning strategy built around buyer decisions, not internal silos
A messaging framework designed to drive action, not just explain benefits
Segment-aware narrative structure that meets the right users, at the right moment
Phase 3. Conversion copy + performance review
Ship messaging that’s built to perform
We turn your approved strategy into high-converting landing pages and emails that are ready for your design team. Each asset is built to launch fast, drive action, and perform from day one.
Then after 30 days live, we review performance and give you clear A/B test recommendations to optimize further.
You get:
A wireframed landing page and email flow designed to convert
Conversion copy driven by user behavior, voice-of-customer, and CRO principles
30-day performance review with specific optimization recommendations
Your next growth win
starts with the right message
Here’s what happened when our clients fixed theirs…
48%
lift in paid conversions
from a freemium onboarding flow
432%
increase in qualified leads
from a lead-gen page and nurturing flow
lift in time-to-purchase
from a lead-gen page and personalized sales flow
55%
PMM + Copy Sprints
Turn your messaging headaches into pages that perform
Two focused sprints. One proven process.
Conversion-ready messaging in just 3 weeks.
Launch sprint
A 3-week sprint to nail your ideal launch positioning and craft a high-performing landing page.
You can expect:
✓ Better team alignment around product launch
✓ Clear, differentiated messaging your buyers “get”
✓ Stronger conversions from launch pages and flows
✓ Improved pipeline confidence at launch
Page optimization sprint
A 3-week sprint to fix underperforming pages with sharper positioning and conversion-focused copy.
You can expect:
✓ Stronger positioning behind your chosen page
✓ Clearer messaging that resonates with your ICP
✓ Higher conversion rates with optimised copy
✓ More signups and pipeline from existing traffic
Both sprints include:
Positioning + Messaging Canvas
A messaging blueprint that distills your differentiation, ICP-led value props, and conversion framework into a story your whole team can use.
Landing page wireframe + conversion copy document
Conversion-optimized page copy structured for clarity and persuasion, delivered in a wireframe your design team can run with.
Performance review + A/B test recommendations
A follow-up review one month later with concrete ideas for what to test and improve.
Fast 3-week delivery with approval checkpoints
A structured sprint process that delivers outcomes quickly, without dragging your team into endless meetings.
Price per sprint: $4.5k, flat rate
Want to convert more trial signups into paying customers?
Add an onboarding email flow: $1.5k
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“We love working with Switchboard."
“We get results like a $36,000 impact from a subject line A/B test. And a $45,000 return on a single email campaign to a tiny list. Numbers talk!”
Dan Procter, Simply CRO -
"Switchboard made the whole process so easy."
“The communication was open. They delivered everything we discussed, on time. They were worth every penny of our investment, and more.”
Grant Zanini, ADmission
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“The impact goes beyond the creative."
“Switchboard's research has helped us better know our audience and customer journey. Best of all, their work generates results! ”
Jessica Valenzuela, GoGoGuest
“Will this really fix my conversions?”
Here are the questions smart SaaS teams ask before they book a sprint.
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That’s the goal. Your sprint is built to drive more signups, faster activation, and stronger trial-to-paid upgrades by aligning your message with what your best-fit users actually care about.
Clients often see a 3x+ ROI in the first few weeks post-launch, especially if their existing messaging is flat or misaligned.
If your landing page or onboarding funnel message has changed considerably, you may need to adjust your messaging higher up the funnel to align with the new positioning. -
You’ll walk away with user-led positioning and messaging strategy, plus the conversion-driven copy to make it convert. That includes:
– A strategic kickoff call and two live working sessions on Zoom
– Bespoke User Activation Messaging Recommendations
– Data-driven copy to make your messaging convert on your landing page or onboarding funnel
– A CRO optimized wireframe of your landing page and/or onboarding emails.
– Post-project performance evaluation
– Invitation to our optimization program
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Yes. While our Sprints are built for speed and focus, we regularly support teams with additional high-impact pages (use-case, persona, or paid), onboarding sequences, or retention flows.
Let us know what you need on the intro call and we’ll point you to the best path. -
We don’t include them as part of a sprint as they will significantly increase both the cost and timeframe to delivery.
But because Jobs To Be Done interviews unlock the most profound insights into your customer segments (aka, we love them), we do offer them as an optional add on. If you’d like to tap the power of customer interviews, let us know during your intro call. -
You’ll have production-ready messaging, built to convert.
You’ll also be invited to our high-impact Sprint Optimization Program exclusively for sprint clients. It’s built to amplify what we started through structured testing and refinement, turning your early wins into repeatable, compounding growth. -
Landing Page Sprints usually take 3–4 weeks. Onboarding Funnel Sprints take around 4–5 weeks. We move quickly, but delivery times depend on how fast we receive necessary resources and feedback from your team.
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We deliver your bespoke positioning and messaging strategy and a wireframed landing page or onboarding funnel to put it to work.
The simple wireframe includes recommended layout and sections based on conversion copy frameworks and CRO principles that maximise performance. It doesn’t include branded colours or design elements, so your designers and devs still have creative freedom. -
Even though our clients see an average 3X conversion lift, we like to be conservative with numbers.
That why we built this calculator to estimate the ROI you’ll see with a 10% conversion lift: ROI calculator
Discover the minimum ROI you
can expect when you work with us →
Book a quick chat to
see if we’re a fit
Let's talk about your business, user activation goals, and where you need support.
If we're a good fit, we'll explore how we can help. If not, we'll let you know and, if possible, point you in the right direction.