Activate more users in one
strategic messaging sprint
We help SaaS companies uncover the messaging that drives activation and upgrades, then make it convert in a freshly crafted landing page or onboarding funnel. Delivered in a 3-week sprint.
The messaging consultants trusted by high-growth SaaS
Stuck between lead gen and revenue?
Your landing pages and onboarding emails should drive consistent ROI. Instead…
❌ Prospects hit the page,
but don’t “get” what you do
❌ You’re burning $15K/mo on ads….
trial-to-paid won’t budge
❌ Free users ghost
before they touch a core feature
❌ A new feature’s launching soon,
but positioning’s still unclear
Make your messaging convert.
Book a 3-week sprint with Switchboard.
We’ll diagnose and overhaul your product messaging and put it to work on a rewritten landing page or onboarding funnel. Here’s how:
Phase 1. Diagnose
Find the friction and identify your messaging levers
We dig into your user behavior, customer feedback, and sales calls to expose the friction points that are stalling your conversions.
Then we pinpoint the highest-opportunity users, flows, and beliefs to drive activation.
You get:
Segmented user insights, straight from the source
A breakdown of what’s missing, and why it’s stalling growth
A focused plan for where messaging will move the needle
Phase 2. Design
You approve the strategy. We map the conversions.
Once signed off, we turn messaging insights into a conversion-ready structure that mirrors how users think, decide, and act. Whether it’s a page or a funnel, we map the belief-building journey that accelerates users to value.
You get:
Messaging strategy built around user decisions, not internal silos
A clear structure designed to drive activation, not just explain features
Segment-aware flows that hit the right users, at the right moment
Phase 3. Deliver
Ship messaging that’s built to perform
We turn your approved strategy and message flow into high-converting assets that are ready for your design team. Built to launch fast, drive action, and perform from day one.
You get:
A wireframed landing page or onboarding flow designed to convert
Conversion copy driven by user behavior, voice-of-customer, and CRO principles
User-focused messaging that activates, converts, and retains
Your next growth win
starts with the right message
Here’s what happened when our clients fixed theirs…
48%
lift in paid conversions
from a freemium onboarding flow
432%
increase in qualified leads
from a lead-gen page and nurturing flow
lift in time-to-purchase
from a lead-gen page and personalized sales flow
55%
“The landing page they wrote for us is still, to this day, our most successful landing page for contact sales.”
“Before we hired Switchboard our copy just wasn’t converting.
They took a technical, new-to-market product and not only clearly communicated its features and benefits, they also made it completely desirable to our target market.
Their strategic thinking was spot on and helped us solidify our position in the market.
Best yet, the whole process was so easy and they were a breeze to work with!
If you need compelling messaging that converts to sales, don’t hesitate to work with them.”
Emily Shurey,
Head of Marketing ANZ, GoCardless
Sprint pricing
Get conversion-ready messaging
without the ‘custom pricing’
Landing page sprint
A 3-week sprint to optimize your product messaging, and craft the landing page that turns traffic into signups.
Best for: SaaS teams with traffic
but low conversions
You can expect: More signups,
lower CAC, and faster sales
cycles
3 weeks of live and async work with our team
User Activation Messaging Strategy
A wireframed landing page designed to convert traffic
Post-launch performance review
An invitation to our Sprint Optimization Program
Starts at $7.5k
(varies by ARR and complexity)
Onboarding funnel sprint
A 4-week sprint to hone your onboarding messaging, and craft the signup page and emails that drive trial-to-paid conversions.
Best for: SaaS teams with high
drop-off or low trial-to-paid
conversion
You can expect: Higher trial
conversion, stronger retention,
and faster time-to-value
4 weeks of live and async work with our team
User Activation Messaging Strategy
A wireframed signup page with conversion-optimized copy
Onboarding email flow map
Wireframed emails with conversion-optimized copy
Post-launch performance review
An invitation to our Sprint Optimization Program
Starts at $11.5k
(varies by ARR and complexity)
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“We love working with Switchboard."
“We get results like a $36,000 impact from a subject line A/B test. And a $45,000 return on a single email campaign to a tiny list. Numbers talk!”
Dan Procter, Simply CRO -
"Switchboard made the whole process so easy."
“The communication was open. They delivered everything we discussed, on time. They were worth every penny of our investment, and more.”
Grant Zanini, ADmission
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“The impact goes beyond the creative."
“Switchboard's research has helped us better know our audience and customer journey. Best of all, their work generates results! ”
Jessica Valenzuela, GoGoGuest
“Will this really fix my conversions?”
Here are the questions smart SaaS teams ask before they book a sprint.
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That’s the goal. Your sprint is built to drive more signups, faster activation, and stronger trial-to-paid upgrades by aligning your message with what your best-fit users actually care about.
Clients often see a 3x+ ROI in the first few weeks post-launch, especially if their existing messaging is flat or misaligned.
If your landing page or onboarding funnel message has changed considerably, you may need to adjust your messaging higher up the funnel to align with the new positioning. -
You’ll walk away with user-led positioning and messaging strategy, plus the conversion-driven copy to make it convert. That includes:
– A strategic kickoff call and two live working sessions on Zoom
– Bespoke User Activation Messaging Recommendations
– Data-driven copy to make your messaging convert on your landing page or onboarding funnel
– A CRO optimized wireframe of your landing page and/or onboarding emails.
– Post-project performance evaluation
– Invitation to our optimization program
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Yes. While our Sprints are built for speed and focus, we regularly support teams with additional high-impact pages (use-case, persona, or paid), onboarding sequences, or retention flows.
Let us know what you need on the intro call and we’ll point you to the best path. -
We don’t include them as part of a sprint as they will significantly increase both the cost and timeframe to delivery.
But because Jobs To Be Done interviews unlock the most profound insights into your customer segments (aka, we love them), we do offer them as an optional add on. If you’d like to tap the power of customer interviews, let us know during your intro call. -
You’ll have production-ready messaging, built to convert.
You’ll also be invited to our high-impact Sprint Optimization Program exclusively for sprint clients. It’s built to amplify what we started through structured testing and refinement, turning your early wins into repeatable, compounding growth. -
Landing Page Sprints usually take 3–4 weeks. Onboarding Funnel Sprints take around 4–5 weeks. We move quickly, but delivery times depend on how fast we receive necessary resources and feedback from your team.
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We deliver your bespoke positioning and messaging strategy and a wireframed landing page or onboarding funnel to put it to work.
The simple wireframe includes recommended layout and sections based on conversion copy frameworks and CRO principles that maximise performance. It doesn’t include branded colours or design elements, so your designers and devs still have creative freedom. -
Even though our clients see an average 3X conversion lift, we like to be conservative with numbers.
That why we built this calculator to estimate the ROI you’ll see with a 10% conversion lift: ROI calculator
Book a quick chat to
see if we’re a fit
Let's talk about your business, user activation goals, and where you need support.
If we're a good fit, we'll explore how we can help. If not, we'll let you know and, if possible, point you in the right direction.